At Beer City Bullets we have personally experienced two types of Buyer's Remorse, which we refer to as the "Just as Good" purchase, and the "Perceived Quality/Utility" purchase. From this brief summary of the two types most people can identify with at least one of the two. The "Just as Good" purchase is made when attempting to save money and purchasing a product that is significantly inferior in quality, workmanship, etc. and the purchaser is quickly faced with the realization their cheaper purchase suddenly has become significantly more expensive (Think optics, barrels, non-training ammunition, etc.) The "Perceived Quality/Utility" purchase is made when purchasing an item that the belief is the product is offering an increased level of value to which the price reflects a premium, while in reality the actual value is equivalent to products with a significantly lower price tag (Think local gun store clerk pushing a $1,800 AR that cant cycle an entire magazine, but has "high speed" skeletonized parts in bright colors or a cool pointy "Death Grenade" flash hider.)   Our mission is to not only provide the best value products based on needs and use case, but to provide the information and resources to make informed purchasing decisions allowing our customers to avoid the pain and headache that we have faced with the "Just as Good, and Perceived Quality/Utility Purchases."